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The 10 Best Trailers Of 2017, Ranked

As many other sites have pointed out in their best-of lists, trailers have become a huge part of the way we discuss and dissect films today. Between the film fans and enthusiasts' hunger for the earliest look at their most anticipated future releases - while staying away from spoilers - and the general audiences looking to be wooed to trek to the cinemas as opposed to just staying at home with Netflix; trailer making (and film marketing in general) is undeniably a tricky and fascinating balancing act between many different…

We Learnt How To Make A ‘Star Wars: The Last Jedi’ Trailer On An iPad

You read that right, an iPad.As part of today's Force Friday merchandise launch celebrations, Apple retail stores globally are running a series of Star Wars-themed workshops, including one titled "How To: Build Your Own Star Wars Trailer". And given a fact that these are trailers we're talking about - we had to check it out.While it may not have actually had any new The Last Jedi footage featured and more importantly - there's only so much video editing you can do on iMovie on an iPad (especially when it comes to trailers),…

SDCC 2017: New Trailers To Expect & Not To Expect

It's this time of year again - the annual San Diego Comic-Con is exactly two weeks away (running from July 20-23), bringing with it a slew of news, cast appearances and more from the most anticipated films of the year's remainder, as well as of the near future. As many of you know, SDCC is also very much a place for first looks at footage from these upcoming films. The studios' Hall H panels have always shown off exclusive work-in-progress clips and trailers from upcoming films that wouldn't otherwise arrive online…

BEHIND THE TRAILER: Building Up The Intrigue In The 'Miss Sloane' Teaser

In this movie fan's humble opinion, John Madden's Miss Sloane is likely the most underrated film to come out of Hollywood in 2016. We can all speculate why it didn't get its due at the domestic box-office: maybe it was the politics surrounding this, admittedly, very political film (which opened just a few weeks following the U.S. presidential election); maybe it wasn't quite the Oscar hopeful people were thinking it would become - although Jessica Chastain did score a Golden Globe nomination for her absolute knockout of a…

BEHIND THE TRAILER Spotlight: Rogue Planet

Alongside our trailer-specific Behind The Trailer Q&As, we are excited to highlight the individual agencies and editors behind the biggest and most notable campaigns with our 'spotlight' features. As the Wolverine himself, Hugh Jackman, said in a Q&A this week: "a small band of people who believe is what you need" to make something to be proud of. So it's no surprise to find out that the agency behind some of the most highly-anticipated and well received trailers of the past year is a self-described 'family' of 6…

UPDATING: Super Bowl 2017 – Spots & Trailers To Expect (And Not To Expect)

UPDATING with latest info: At around this time every year, we get fans speculating away over what films will get TV spots and/or new trailers at the Super Bowl. But thanks to recent word coming out from Hollywood trades, the record can be more or less set straight before everyone sits down in front of their TVs (or Twitter if outside the U.S.) on Sunday evening. Below is a handy guise from yours truly for what to expect and - probably more importantly - what not to expect from the various 2017 releases at this Sunday's Super…

BEHIND THE TRAILER: Diving Into Jeff Nichols's 'Loving'

Those of you who have been following TrailerTrack back when it was just a Twitter feed last year may remember that there have been a number of cases of anticipated trailer releases landing in theatres first, only to be released online weeks, if not months, later. One such notable piece was the moving first trailer for Jeff Nichols's Cannes breakout Loving, which dropped theatrically with Free State Of Jones before landing online a month or so later. Now, with the awards season in full swing and in anticipation of the film's…

The Year In Trailers Part 2 – 20 Best Trailers Of 2016

Check out Part 1 of our Year in Trailers feature - highlighting some of  the year's best TV spots, featurettes, viral videos and more - here. Unless we get some sort of blockbuster surprise before the end of this week, Sunday's release of the first Alien: Covenant trailer marked the end of what was another big year for film trailers. From the epic blockbuster first looks at Rogue One and Christopher Nolan's Dunkirk, to beautiful peeks at awards season and indie releases such as Moonlight, Jackie and Loving; agencies,…

The Year In Trailers Part 1 – Best TV Spots, Featurettes, Virals & More

While we wait for the arrival of the Alien: Covenant trailer before locking in the 20 Best Trailers of 2016 list (which is Part 2 of this Year In Trailers feature), we thought - why wouldn't it be fun to branch out a bit and come up with a few categories to highlight some of the best other, not necessarily trailer, audio-visual marketing feasts of 2016 that really stuck with us. Best TV Spot - it's a tie! Rogue One: A Star Wars Story - Breath (AV Squad) https://www.youtube.com/watch?v=BBNc7Pz35OA Batman v Superman: Dawn…