Film Trailer Release News & More

SDCC 2017: New Trailers To Expect & Not To Expect

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It’s this time of year again – the annual San Diego Comic-Con is exactly two weeks away (running from July 20-23), bringing with it a slew of news, cast appearances and more from the most anticipated films of the year’s remainder, as well as of the near future.

As many of you know, SDCC is also very much a place for first looks at footage from these upcoming films. The studios’ Hall H panels have always shown off exclusive work-in-progress clips and trailers from upcoming films that wouldn’t otherwise arrive online publicly, but there has been an increasing notoriety of leaks by the attending audience in the past few years. So the annual convention is now a place mostly for actual public trailer launches, as well as some special early peeks.

With schedules for the weekend coming online over the course of the next few days, we will go through the studios’ planned panels for each day – highlighting what footage to look forward to debuting online, and what not to expect to be released. Bear in mind – these are merely educated guesses, based on previous experience following Comic-Con and other trailer launches, as well as the timing of previous trailers for the respective films.

We will be updating this guide throughout the coming days, as well as when studios announce the panels and films (and maybe even trailers) presented formally.


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Thursday, July 20

20th Century Fox (11:30am PT, Hall H)

What To Expect:

  • The full trailer for Matthew Vaughn’s Kingsman: The Golden Circle: the first teaser arrived in April, with sponsor spots arriving since, so it’s definitely about time for a new full look at the anticipated September release to arrive online. UPDATE: Now officially out
  • Possible teaser for Maze Runner: The Death Cure: the film is released in early February, so still seven months out, but could be a good time to debut something for the public.

What Not To Expect:

  • Any Marvel/X-Men/Deadpool footage shown to arrive online: while it’s almost a foregone conclusion that the studio (it’s Comic-Con, come on!) will show off New MutantsDeadpool 2 and X-Men: Dark Phoenix with, likely, some early footage/trailers; expect none of that to be released online. The films are just too far away (New Mutants is first up in April 2018), and Fox doesn’t tend to start their trailer campaigns as early as, say, Warner Bros. The same applies to Shane Black’s The Predator, which is released in August 2018 and is very likely to show off something at the panel.
  • Anything from the studio’s ‘non-fanboy’ releases: the focus at Fox’s presentations has almost always been their comic book and, to be blunt, ‘fanboy-friendly’ films. So don’t expect any footage from Murder on the Orient Express, The Greatest Showman, Steven Spielberg’s The Papers… There is, however, a slim outside chance the studio may show off Francis Lawrence’s Red Sparrow – Jennifer Lawrence is likely to be at the con as part of the X-Men cast, and the film will appeal to those longing for a female-led Black Widow-style spy thriller. If Sparrow does make an appearance, don’t expect the footage to go online.

Sony Pictures Classics’ Brigsby Bear (12:45pm PT, Hall H)

What To Expect:

  • A full trailer: a teaser landed back in June, and with the film beginning its release in the U.S. the following week, this is a great chance to debut one more trailer. UPDATE: Officially released

Netflix’s Bright and Death Note (3:15pm PT, Hall H)

What To Expect:

  • A full trailer for BrightNetflix debuted a teaser for David Ayer’s Suicide Squad follow-up all the way back in February, so this is the perfect opportunity to release a longer look at the film to the public. UPDATE: Officially confirmed

What Not To Expect:

Warner Bros. Pictures’ The LEGO Ninjago Movie (6:45pm PT, Room 6A)

What To Expect:


Josh Hutcherson, Jennifer Lawrence, Liam Hemsworth

Friday, July 21

Reinventing Horror (feat. Lionsgate’s Jigsaw) (5pm PT, 23ABC)

What To Expect:

  • Very small chance of the first trailer: the film is out in October, so it’s about time. And with The Spierig Brothers present at the panel, there is a fair chance we may get a trailer as part of it. However, the official description does not mention any word of footage – maybe something will come online-only over the weekend? UPDATE: Trailer out.

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Saturday, July 22

Warner Bros. Pictures (11:30am PT, Hall H)

The studio – which last year has released pretty much everything they’ve shown off at Hall H – has handily provided a full press release on their SDCC plans. To sum up trailer-wise:

What To Expect:

  • New Justice League Trailer: as we all expected following the first trailer in March. Perfect timing to release concurrently with Dunkirk (likely playing from Thursday night already)
  • New Blade Runner 2049 Trailer: as with Justice League, perfect timing given the last trailer now two months ago and Dunkirk‘s release. The film will also premiere a special Oculus Rift VR demo and an offsite experience during the weekend. UPDATE: Trailer out Monday. So – will they release anything new at SDCC? Will it be con-exclusive?
  • First Ready Player One Trailer: given the usual studio MO, SDCC will be the perfect launch pad for a public release of the first look at Steven Spielberg’s latest; which is out in late March next year.
  • A note on Aquamanin a surprise last year, an early sizzle from Justice League was released by the studio. Will they do the same for James Wan’s next chapter in the DCEU? We’ll see – we don’t necessarily expect the peek WB shows off to be a trailer/sizzle, but more likely concept art and some behind-the-scenes.

What Not To Expect:

  • It: while there will be a virtual reality experience debuting that weekend, Andy Muschietti’s adaptation of Stephen King’s bestseller was not part of the announcement for the Hall H presentation. UPDATE: Online next week.
  • Tomb Raideralso not part of the official announcement.

Marvel Studios (5:30pm PT, Hall H)

What To Expect:

  • A full trailer for Thor: Ragnarok: Much like Doctor Strange last year, expect a new look at Taika Waititi’s November threequel to make its public and online debut at the presentation. Perfect timing – given the teaser landing in April.

What Not To Expect:

  • Avengers: Infinity War trailer: however, do expect footage (likely a clip and a version of the teaser we’ll eventually get publicly) to be shown at the panel, just not online. UPDATE: Marvel showed off an epic extended trailer at D23, expect the same piece to be shown at Hall H, but not released online.
  • New Black Panther trailer: as above. Plus, didn’t the teaser only land a short while back?

Which of the panels and trailers are you most looking forward to seeing? Let us know!